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Operativo leads social impact for multiple clients working to maximize their social reach and impact. Read this case study to see what a couple of our clients were able to do with just one concert.
Service:
Social Impact
$50K
Donated to Pajaro Valley
2
Sold out shows
10M+
Number of people learned about the Pajaro Valley flood
MANA, Alejandro Fernandez and LiveNation direct aid to Pajaro Valley flood victims
Following the devastating flood in the Pajaro Valley, Operativo's client, the Garner company - the manager of MANA and Alejandro Fernandez, recognized the opportunity to utilize the scheduled tour stops in the Bay Area to contribute to the relief efforts. The initial idea was to donate proceeds from the California shows held during the weekend after the flood. By leveraging the existing network and relationships, Operativo worked to maximize the impact of this endeavor.
Strategy and Execution:
Identifying a Local Recipient: Operativo engaged in thoughtful vetting and research to identify the most suitable local organization to receive the donation. Through their local network, they identified the Community Bridges foundation as an ideal recipient.
Leveraging Live Nation's Support: By presenting the concept to Live Nation, the largest events promoter in the United States, our client secured matching funds from the company. This collaboration significantly enhanced the potential impact of the initiative.
Direct Funds Donation: The combined efforts of Jason Garner, MANA, Alejandro Fernandez, and Live Nation resulted in direct funds being donated to the Community Bridges foundation. This financial contribution aimed to provide immediate relief and support to the flood victims in the Pajaro Valley
Results and Impact:
- Financial Contribution: The initiative successfully generated significant funds to aid the Pajaro Valley flood victims. This contribution directly addressed the pressing needs of the affected community, providing resources for recovery and rebuilding efforts.
- Digital Impressions and Media Coverage: The collaborative effort garnered tens of millions of digital impressions, creating widespread awareness of the community's plight and the ongoing relief efforts. The initiative received extensive national media coverage, amplifying the message and showcasing the commitment of the clients and Operativo to make a positive difference.
- Strengthened Commitment: Beyond the tangible results, the initiative had an immeasurable impact in solidifying the clients' commitment to their fans and the broader public. By leveraging their platform for social good, Jason Garner, MANA, and Alejandro Fernandez demonstrated their dedication to making a positive impact and supporting communities in need.
Through Operativo's strategic guidance and effective collaboration between Jason Garner, MANA, Alejandro Fernandez, and Live Nation, a single concert series became a powerful tool for social impact. The initiative not only provided direct financial support to the Pajaro Valley flood victims but also generated widespread awareness and media coverage. By leveraging their network, shared values, and star power, Operativo and its clients showcased their commitment to maximizing social reach and creating a positive change in communities affected by adversity.
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