Communication Services

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We’re introducing a new suite of communications and paid media services to help our clients navigate the ever-evolving media and public relations landscape. We’ve built a team of truly bilingual expert practitioners! Our team’s offerings now include:

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Messaging Strategy

• Developing key messages for internal and external communications.

High-Level Communications Management

• Leveraging expertise and insights to shape your communications strategy at the highest levels.

Press Release & Op-Ed Distribution

• Writing and distributing materials to top-tier reporters and media outlets.

Media Outreach

• Building relationships on your behalf with journalists, bloggers, and influencers to secure high-level media coverage.

Media Training

• Preparing you and your spokespeople for interviews, equipping you to navigate tough questions, and ensuring your message is impactful and clear.

Crisis Communications & Rapid Response

• Offering real-time strategies to manage crises and mitigate reputational damage. Developing and executing comprehensive strategies to handle high-pressure situations.

Earned Media Strategies

• Securing bilingual press coverage through proactive media outreach and relationship-building.
  

Brand Strategy

• Brand Positioning: Helping your company define how it wants to be perceived in the market.
  
• Brand Identity Development: Crafting visual and messaging elements that convey your company’s values and mission.
  
• Thought Leadership: Positioning your brand and leaders as credible authorities in your industry.
  
• Brand Narrative Building: Crafting compelling brand stories that resonate with your target audience.
  
• Brand Strategy: Helping you define and refine your brand’s identity and strategic direction.
  

Content Creation and Strategy

• Content Writing: Writing articles, blog posts, case studies, speeches, or social media posts that align with your brand’s voice and goals.
  
• Content Distribution: Creating a strategy for producing and distributing content to engage with your target audience effectively.
  

Social Media Management

• Social Media Strategy: Creating strategies and campaigns for platforms like Facebook, Bluesky, X, Instagram, LinkedIn, Tik Tok, etc., to reach target audiences.
  
• Social Media Monitoring and listening: Tracking social media channels for mentions of your brand or trends related to your campaign.
  
• Community Engagement: Managing interactions with followers, responding to inquiries, and building brand loyalty.
  
• Paid Advertising on Platforms: Running ads on social media platforms to increase visibility or drive specific business outcomes.

Event Management

• Event Planning: Organizing and executing events such as press conferences, product launches, corporate events, and trade shows.
  
• Bilingual Event Promotion: Publicizing events to ensure a strong turnout and media coverage.
  
• Bilingual Media Coverage of Events: Ensuring media attendance and press coverage at key events.
  

We also offer additional key services, including:

• Stakeholder & Constituency Engagement: Building and nurturing relationships with key groups and influencers.
  
• Full-Time Translations Team: Ensuring seamless communication with our dedicated translation experts, with transparent, standard rates for Spanish-English/English-Spanish translations.
  
• High-Level Booking Operations: Coordinating media interviews in both traditional and non-traditional bilingual media, ensuring maximum exposure for your brand.
  
• Bilingual Paid Media Placement and Strategy: Strategizing and executing paid media campaigns to boost visibility and drive results.
  
• Website Creation: Designing and developing user-friendly websites or updating and refreshing existing ones to ensure they are modern, functional, and aligned with your brand’s goals.

We’re excited about these new services and believe they will enable us to deliver even more value to our clients. Whether you’re looking to enhance your media presence, manage a crisis, or develop a robust brand narrative, Operativo is here to guide you every step of the way.

We offer various packages tailored to meet your needs, with different services and pricing options to best fit your requirements. Additionally, we can design a customized package to align with your specific goals and vision, ensuring that we adapt to your needs and help you thrive. We understand that every audience is unique, and as a leading firm specializing in Latino audiences, we take pride in providing personalized communication services designed to meet your specific needs—in English, Spanish, or both.